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Toma Secures $17 Million to Transform Customer Service with AI Agents for Dealerships
Update Revolutionizing Dealership Operations with AI Toma, a groundbreaking provider of AI technology specifically designed for auto dealerships, has recently secured $17 million in funding from notable investors including Holman Automotive Group and Yossi Levi, the founder of Car Dealership Guy. This investment, primarily led by Andreessen Horowitz with contributions from Y Combinator and other industry experts, marks a significant leap forward in the incorporation of AI in the auto retail sector. Understanding the AI Agents Toma’s innovative AI agents are engineered to address a variety of dealership needs, efficiently managing incoming calls for services such as scheduling appointments, handling parts orders, and following up on sales inquiries. The customization of these agents allows each dealership to tailor responses in line with their specific service style and customer interactions. This adaptive learning also means that the AI agents can be trained to manage unique queries, ensuring that no call goes unanswered. With their inception only a year and a half ago, Toma’s agents have already helped dealerships engage millions of call minutes, recovering substantial revenue for many dealerships. Why This Matters for Dealerships As Toma’s CEO and co-founder Monik Pamecha articulated, dealerships are often the economic backbone of their communities but have been slow to adopt updates transforming other sectors. Toma aims to bridge this gap, offering a solution that allows dealerships to enhance service quality while ensuring profitability. The AI agents, described as "employees that never miss a call, never take breaks, and continuously learn," could redefine how dealerships approach customer service. Expert Industry Insights Andreessen Horowitz partner Seema Amble highlighted the potential for Toma to reshape the auto retail landscape, emphasizing that their AI does more than just respond intelligently—it delivers tangible business value immediately. This perspective signifies a turning point for dealerships that have traditionally lagged in technological advancements compared to other industries. Future Predictions and Industry Implications The integration of artificial intelligence like Toma's agents can lead to a multifaceted impact on auto dealerships. As these agents continue to optimize operations, we can expect enhanced customer experience, increased efficiency in resource management, and potentially a paradigm shift that could inspire further automation trends within the automotive retail space. This evolution prompts critical considerations for dealership owners who are balancing operational costs with the expectations of modern consumers. Taking Action For dealership owners and GMs, embracing AI like Toma’s agents could be a pivotal move toward staying competitive in an increasingly digital marketplace. As the industry evolves, proactive adaptation to these technological advancements will be essential. Exploring AI solutions could provide the operational edge that ensures not just survival but success in the auto retail industry.

Go Auto Expands with New Vancouver Dealerships: What This Means for Drivers
Update Go Auto Expands Its Footprint in British Columbia Go Auto is certainly on the move, enhancing its presence in British Columbia with the addition of two more dealerships in Richmond. This acquisition follows closely on the heels of its recent purchase of Downtown Kia in Vancouver, underscoring the company's aggressive growth strategy. In total, Go Auto now boasts a remarkable 70 locations across six Canadian provinces and into Washington state, of which 17 are strategically located within the bustling Vancouver metropolitan area. A Closer Look at the New Additions The newly acquired dealerships, now branded as Go Richmond Subaru and Go Richmond Kia, signify a significant investment in the region. This move not only reflects Go Auto's commitment to expanding its reach but also reinforces its dedication to providing superior service and a broader selection of vehicles to customers in the area. The president of Go Auto, Phil Abram, expressed enthusiasm about the integration, welcoming both teams and customers into the Go Auto family. The Strategic Importance of Location The Vancouver area is a competitive market for automotive sales, making this expansion even more relevant. The acquisitions allow Go Auto to tap into a diverse customer base and meet the growing demand for both Subaru and Kia vehicles. Customers can now enjoy enhanced service experiences and access to exclusive benefits through the expanded network of dealerships. Future Predictions for Dealership Growth in Canada As the automotive landscape continues to evolve, with trends leaning towards electric and hybrid vehicles, the necessity for dealerships to innovate and adapt becomes apparent. Companies like Go Auto are not just expanding their locations but are also positioning themselves for future market demands. Whether through embracing new technologies or enhancing customer experiences, dealerships must remain agile. What This Means for Customers and the Community For customers in Richmond and the greater Vancouver area, this expansion translates to more options and improved service experiences. This change promises increased competition, which may lead to better pricing and service across the board, ultimately benefiting consumers. The larger network of Go Auto dealerships can provide a one-stop experience for customers looking for their dream vehicle or service. Emotional and Community Impact Acquisitions like these can have profound effects on local communities. They create jobs, support local economies, and foster a sense of community among employees and customers alike. For the Richmond area, the presence of Go Richmond Subaru and Go Richmond Kia signifies a commitment to local engagement and customer service excellence. Takeaway: The Importance of Adaptation in Today's Market As the automotive industry faces rapid changes, both in consumer preferences and in technology, it's essential that dealerships like Go Auto continue to innovate. This strategic expansion not only enhances their market share but also indicates a forward-thinking approach to business in a competitive environment.

The Rising Demand for Used Vehicles Amid Tariff Challenges: What Dealers Need to Know
Update Understanding the Tariff Impact on New and Used Vehicle MarketsThe current automotive marketplace is experiencing significant shifts driven by tariff-related volatility. As new car inventories drop and prices escalate, a notable trend emerges in the used car sector, making it an appealing option for budget-conscious consumers.Used Car Demand on the RiseRecent data indicates that used car sales surged nearly 4% in May, marking the second-highest monthly total in over a year. As highlighted by Josh Stoll from ZeroSum, this momentum stems from consumers gravitating toward more affordable alternatives amid fluctuating prices in the new vehicle market. Higher tariffs on imported cars are pushing prices up and leading buyers to reconsider their options.Market Response to Inventory ChallengesJune 2025's State of the Dealer report disclosed that used vehicle sales reached 1.37 million units, slightly up from May’s figures. Notably, this is concurrent with a decline in new car sales due to a diminishing inventory that stood at 2.84 million units in May, its lowest since February 2024. This juxtaposition paints a vivid picture of a market adapting to new economic pressures while shifting consumer behaviors emerge.A Shifting Landscape for DealershipsDealerships must adapt their strategies in response to these market changes. Stoll advises them to reassess inventory levels and pricing strategies relative to competitors to maximize profitability as consumer interests shift towards used vehicles. With newer models likely to command even higher prices, managing a diverse inventory could secure additional sales opportunities.Consumer Trends and InsightsSurveys from Edmunds indicate that 58% of car shoppers are now more interested in used vehicles due to tariffs. This sentiment reflects a significant change in consumer priorities. However, as the demand grows, so do the challenges, with average used car prices hitting $26,400—an increase of $800 from the previous month. Jessica Caldwell from Edmunds articulates that while this trend is understandable, it may result in increased pressure on both the consumer market and dealerships trying to balance supply and demand.Emerging Challenges in the Used MarketDespite the uptick in used car interest, a constraining factor remains the limited availability of near-new vehicles, a lingering effect from the low leasing volumes during the microchip shortage of three years ago. This shortage poses difficulties for dealerships striving to meet rising demands while managing encroaching price increases in both new and used markets.Looking Ahead: Strategies for SuccessAs the automotive landscape evolves, dealerships must leverage innovative strategies to remain resilient. Understanding market dynamics, regularly analyzing competitive pricing, and optimizing inventory based on consumer trends are essential for sustained profitability. By acting on these insights, dealerships can navigate the complexities of the current landscape and better serve their clientele's changing needs.


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Larry J. Feldman is a 30-year veteran of the auto industry, having been an award-winning Cadillac Salesperson, General Manager, and Dealer Principal. He has owned and operated Career Changers USA since 2012. Larry was also a keynote speaker at AGWS's 15th anniversary meeting, a leader in the auto warranty sector.

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