
Revolutionizing Auto Dealership Training: NCM and RockED Partner for Success
The automotive industry is facing unprecedented changes, from the rise of electric vehicles to the implementation of advanced technologies like artificial intelligence. In this rapidly evolving environment, training is more important than ever. Responding to this need, NCM Associates, a prominent name in dealership consulting, has partnered with RockED, an innovative training platform, to revolutionize the way automotive dealerships approach training.
Embracing New Learning Formats in Dealerships
The collaboration between NCM and RockED is rooted in a recognition of the increasing demand for flexible and adaptive training formats. The auto sector is undergoing significant transformations, and traditional training methods often fall short in keeping pace. RockED’s microlearning approach offers bite-sized content that is designed to be easily digestible, retainable, and applicable in real-time. This kind of training is particularly beneficial for dealership staff who are preparing for an industry defined by fast change and new consumer expectations.
Gamified Training: A Fresh Approach to Learning
One of the key features of RockED’s platform is its gamified learning experience, aimed at enhancing engagement and retention among dealership employees. With video-based content presented in a format reminiscent of social media, learners are encouraged to interact with the material and apply their new knowledge to their roles on the dealership floor.
Leverage Data for Continuous Improvement
The partnership also harnesses the power of data analytics. RockED’s platform incorporates a robust data-driven delivery system that tracks content consumption, assessments, and overall training effectiveness. By continuously monitoring this data, dealerships can identify knowledge gaps and tailor training to meet the specific needs of their teams. This level of customization not only helps boost individual performance but also aligns with the dealership's overall business objectives, such as improving technician retention and mastering electric vehicle technology.
Training Anytime, Anywhere: Flexibility Equals Productivity
Another significant advantage of the NCM and RockED partnership is its flexibility. With training accessible anytime, anywhere, dealership staff can learn on the go – whether using smartphones or tablets. This on-demand model of training addresses the varied schedules of auto sales professionals, ensuring they can engage in learning without disrupting their primary responsibilities.
Setting the Stage for Future Innovations
The integration of RockED into NCM's existing training services is a testament to the commitment both organizations have to fostering a new culture of ongoing learning in dealerships. Looking ahead, NCM plans to enhance established training programs with RockED's innovative tools, targeting critical areas such as leadership and sales, paving the way for dealerships looking to thrive in 2025 and beyond.
In conclusion, as the automotive industry faces significant changes, partnerships like that of NCM and RockED represent strategic opportunities for dealerships to adapt and excel. Those who embrace these modern training methods will find themselves better equipped to meet the challenges of a dynamic market. Dealers should explore how these training integrations can empower their teams and drive business success.
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