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Auto Dealers' Trainers' & Recruiters News
February 19.2025
2 Minutes Read

How Potential US Tariffs on Cars Affect Global Auto Sales Training

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The Importance of Transatlantic Trade

The ongoing dialogue regarding potential US tariffs on European cars has escalated beyond mere economics into a fundamental discussion about the value of the transatlantic partnership. VDA President Hildegard Müller emphasizes that such trade relationships are not just about numbers; they are pivotal for growth, prosperity, and job creation across borders. The German automotive industry's strong presence in the USA is a testament to this partnership, contributing significantly to production and exports.

Production Insights that Highlight Success

Notably, in 2023, German manufacturers produced more vehicles in the US than ever before, with over 900,000 vehicles rolling off the assembly lines. Approximately half of these were exported globally, underscoring the USA's status as a key production hub. As the forefront of exports worth €8 billion in cars to Germany, this underlines the robust trade cooperation and success that should not be jeopardized by escalating tariffs.

The Jobs Impact: Analyzing Employment Figures

Understanding the human element is crucial, especially when tariffs threaten job security. In the USA alone, the German automotive industry supports around 138,000 jobs, a combination of direct employment with auto manufacturers and indirectly through supplies. Increasing tariffs could risk these jobs, further entrenching economic uncertainty not only in the automotive sector but across related industries.

Counterproductive Measures: The Risk of Tariffs

Müller warns against additional tariffs, arguing they would ultimately harm the US economy by raising car prices for American consumers. Citing the current asymmetry in tariff levels—where the US imposes a 25% tariff on pick-up trucks compared to 2.5% on imported cars—she raises concerns about fairness in trade negotiations. Tariffs, she argues, are not effective negotiating tools and could lead to a spiral of retaliatory measures, worsening inflation rather than controlling it.

The Bigger Picture: Geopolitical Tensions and Market Adaptation

The landscape of global trade is severely impacted by rising geopolitical tensions and protectionist sentiments. As the automotive industry shifts towards local production to adapt, the repercussions are likely to affect employment and investment levels. Müller highlights that isolating oneself in trade will only lead to losers—something both sides of the Atlantic must consider in their decisions moving forward.

Future Prospects: A Call for Dialogue

Looking ahead, Müller is calling for constructive dialogue between the EU and the US, especially during the current 'short-term reviews' of trade agreements. Addressing tariffs and trade barriers cooperatively could lead to a win-win situation, where both economies benefit from streamlined regulations and enhanced cooperation on standards and certifications. This approach not only promotes growth but also fosters a more stable economic future.

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