cropper
Auto Dealers' Trainers' & Recruiters News
April 23.2025
3 Minutes Read

Discover the Power of Firsts: Smart Unveils Art Car and Premium Models at Auto Shanghai

Automotive World logo, Auto Sales Training resource.

Unveiling Innovation at Auto Shanghai 2025

The automotive world is buzzing as smart unveils its latest innovations at the 21st Shanghai International Automobile Industry Exhibition. This year marks a significant milestone for the brand, showcasing not just vehicles, but a bold new vision with the introduction of the smart #3 Keith Haring Art Car, and the launches of the smart #5 BRABUS and smart #5 Premium+ AWD in the Chinese market.

Celebrating Artistic Collaborations

The smart #3 Keith Haring Art Car is a true testament to the brand's commitment to creativity and ingenuity. This car transforms conventional automotive design into kinetic art, featuring Haring's unique style of vibrant colors and kinetic figures that embody urban life. Smart’s Global CEO, Tong Xiangbei, emphasizes that this blend of art and mobility not only showcases bold imagination but is also a reflection of smart's philosophy to reimagine urban experiences.

Emotional Engagement Through ‘Open Your Mind’ Campaign

Smart is launching its “open your mind Experiences” campaign, which invites customers to not only see but feel the opportunities presented with every first interaction with the brand. CMO Mandy Zhang highlights that through this campaign, they aim to create emotional connections that resonate with the idea of first-time experiences, encouraging potential and existing customers to explore the innovative spirit of smart vehicles.

Performance Meets Luxury in the smart #5 BRABUS

The smart #5 BRABUS, having made its global premiere in Milan, is now being officially launched in China. With a selling price starting at RMB 329,900, it combines cutting-edge technology with luxury features. Sporting 21-inch BRABUS Monoblock Z wheels and an interior outfitted with premium materials, this vehicle aims to attract a discerning clientele. Performance-wise, it boasts 475 kW of power, featuring a thrilling Launch Mode that promises exhilarating driving experiences—a perfect fusion of performance and prestige designed to appeal to the modern automotive enthusiast.

Steps for Sales Teams to Leverage the 'Power of Firsts'

Auto dealerships can derive valuable strategies from smart’s launch at Auto Shanghai. Sales staff should consider approaches that emphasize unique first-time experiences customers may feel with new models. Training focused on how to effectively introduce these aspects can enhance customer engagement and drive sales. Practical auto sales training should involve highlighting innovative features and emotional storytelling to connect with potential buyers.

Why the Art Car Concept Matters

The integration of art within automotive design isn’t merely a gimmick; it symbolizes a deeper cultural understanding and appreciation for creativity in urban lifestyles. For sales teams, this signifies a shift in how vehicles can be marketed—not just as modes of transport, but as expressions of individuality and lifestyle. Incorporating such narratives into sales pitches can make interactions more relatable and powerful.

As smart paves the way in transforming urban mobility with their latest offerings, auto sales professionals should take note of the strategies being implemented—transformative designs, emotional marketing, and an emphasis on first impressions can reshape how we approach vehicle sales.

With smart embracing the 'Power of Firsts,' it's time for automotive sales teams to harness this philosophy to foster stronger connections with their clientele. Focus on creating memorable experiences and embracing artistry can keep your dealership ahead in an ever-evolving market.

auto sales training

0 Views

0 Comments

Write A Comment

*
*
Related Posts All Posts
06.21.2025

Discover How to Get Hired Before the Role Is Posted in Automotive

Update Unlocking Hidden Opportunities: The Secret to Landing Unposted Roles The job market is changing rapidly, with an overwhelming 80% of executive-level positions never even making it to traditional job boards. In today’s competitive landscape, simply applying online isn’t enough. Many of the best roles, especially for dealership management, are filled through word-of-mouth referrals and personal connections. This makes the need for proactive job search strategies imperative for aspiring leaders in the automotive industry. Why Networking Matters More Than Ever As the automotive sector adapts to technological advancements and shifts in consumer preferences, the importance of building a strong network cannot be overstated. Networking allows potential candidates to tap into hidden job markets where positions are filled before they’re officially advertised. By connecting with industry insiders, dealership managers, and other key stakeholders, you enhance your chances of being recommended for roles that match your skills and aspirations. Crafting Your Focus Statement: A Game-Changer To successfully navigate this unposted job landscape, start by creating a Focus Statement. This statement should be a succinct summary of your career aspirations and what you bring to the table. For example, instead of saying, "I'm looking for any automotive management role," specify the exact position, including your preferred companies and the operational areas where you thrive. Doing so will make it easier for your contacts to recommend you when opportunities arise. Targeting Companies, Not Openings Shift your perspective from seeking specific job openings to targeting companies that align with your values and career goals. Research dealerships known for their innovation and customer satisfaction. By focusing on companies instead of jobs, you can position yourself as an ideal candidate for future vacancies, even if they aren't currently advertised. Building a Personal Brand: Make Yourself Memorable In an age where resumes can look alike, personal branding is crucial. Utilize platforms like LinkedIn to showcase your expertise through articles, case studies, and endorsements. Engage actively with industry content to elevate your profile. This not only helps you stand out but also keeps you top-of-mind for those who might know of future job openings. Embrace the Power of Referrals Did you know that up to 98% of C-level roles are filled through back-channel referrals? This statistic highlights the inherent value of having a strong network. Reach out to your contacts for advice or guidance, and don’t hesitate to express your career goals. Personal referrals can often lead to interviews before a role is even posted. By employing these strategic approaches, dealership management professionals can significantly enhance their career prospects, identifying unposted roles that perfectly align with their skills and aspirations. The key to success in today’s job market is about taking proactive steps and leveraging relationships to uncover hidden opportunities. Are you ready to redefine your job search? Start connecting today and unlock the door to uncharted career opportunities!
06.21.2025

Driving Electric Vehicle Sales Through Education: Insights from Kord

Update Understanding the Role of Education in EV Sales As the automotive industry transitions towards electrification, there’s an urgent need for educational resources tailored for both dealers and consumers. AJ Philippakis and Vish Talreja, co-founders of Kord, recognize this necessity through their electric vehicle insight product, which aims to enhance consumer knowledge regarding EVs. By interfacing educational content directly with the vehicle details on dealership sites, Kord is positioning itself as a critical player in facilitating smoother EV transactions. Boosting Consumer Confidence: The Kord Approach Kord collaborates with various automobile dealers like Kia North Shore and Volvo Cars Richmond, focusing on empowering consumers by providing crucial data about electric vehicles. The purpose is clear: demystifying EV specifications and operational differences encourages shoppers to make informed decisions without hesitation. Insights from the Auto Remarketing Podcast In a recent episode of the Auto Remarketing Podcast, Philippakis and Talreja discussed their strategies and the mission behind Kord. Their engaging conversation with senior editor Joe Overby illuminated not only the need for transparency in EV data but also the broader implications of knowledgeable dealerships on overall electric vehicle sales. The podcast serves as a valuable resource for dealership owners looking to navigate the complexities of EV sales in an increasingly competitive market. Future Predictions for EV Market Success With the ongoing investment in electric vehicle technology, the demand for knowledgeable sales personnel will only increase. Training programs focused on EV education are essential for dealerships to remain relevant. Dealers who embrace platforms like Kord can anticipate higher customer satisfaction rates and ultimately, improved sales figures. Future success in the automotive market may hinge on how effectively dealers can convey knowledge about electric vehicles, positioning their teams as trusted advisors rather than just salespeople. Improving Dealership Training Programs The shift towards EVs necessitates an overhaul of traditional training modules within dealerships. Integrating educational tools like Kord not only keeps sales teams informed, it enhances their ability to educate and engage customers. Dealerships looking to thrive in this new landscape should prioritize training that fosters a deep understanding of electric vehicle technology, including charging options, maintenance considerations, and the environmental impacts of EV ownership. In conclusion, as consumers navigate the evolving landscape of electric vehicles, education plays an essential role in driving sales. Dealers that adapt and equip themselves with the right tools will not only meet consumer needs but will also shape the future of automotive sales.
06.21.2025

Explore the 2025 Porsche Cayenne GTS: Stylish and Powerful Luxury SUV

Update The 2025 Porsche Cayenne GTS: An Overview of Its Striking Design The 2025 Porsche Cayenne GTS stands out not just for its performance but also for its striking exterior design. From its sleek lines to its aggressive stance, this model embraces the sporty essence expected from a Porsche. The Cayenne GTS is a blend of sophistication and power, with features that catch the eye while promising superior performance on the road. A Deeper Look at the Exterior Features This latest iteration boasts a refresh that highlights Porsche's commitment to innovation while honoring its classic designs. Notable features include upgraded LED headlights, a more sculpted hood, and an extended wheelbase that enhances both aesthetics and handling. The Cayenne GTS maintains a sporty rear appearance, equipped with a distinctive tailgate and integrated diffuser, solidifying its identity as a luxury sport SUV. Performance Meets Elegance While the exterior is a visual treat, the underlying engineering ensures that this vehicle isn’t just a pretty face. The Cayenne GTS comes equipped with a powerful V8 engine that delivers breathtaking acceleration and handling precision. This blend of performance and luxury positions the Cayenne GTS as a serious contender in the luxury SUV market. Comparative Analysis: Setting Standards in the Luxury SUV Segment When compared to rivals in the luxury SUV category, the Cayenne GTS sets high standards not only in performance but also in style. Competitors like the BMW X5 M and the Mercedes-Benz GLE AMG provide fierce competition; however, the Cayenne GTS's sporty lineage often places it ahead in terms of driving dynamics and tactile feedback, appealing to those who prioritize an exhilarating driving experience. Future Trends in Luxury SUVs As the automotive industry shifts towards electrification, the interest around hybrids and fully electric SUVs is growing. Porsche's commitment to performance is evident in their future plans to electrify the Cayenne lineup. This means that while the 2025 model remains gas-powered, an electric version could soon hit the market, offering consumers a mix of sustainability and the iconic Porsche experience. Conclusion: Why the Cayenne GTS Remains a Top Choice The 2025 Porsche Cayenne GTS not only embodies power and performance but also exceptional design that appeals to a wide array of car enthusiasts. For dealership owners and sales, understanding these unique selling points can significantly enhance sales strategies and customer engagement. By delivering insightful content centered around innovative products like the Cayenne GTS, dealerships can better connect with potential buyers. Embrace the future of luxury vehicles and be ready to offer the Cayenne GTS as a top recommendation!

This website contains content that has been created using AI. Results created through the use of AI can be inaccurate, unreliable, and subject to hallucinations. Career Changers Network disclaims any and all liability arising from use of its AI tool or services. Results created through the use of AI are generally not protectable under intellectual property law, so Users assume all risk associated with potential liability and non-protectability arising from its use. For further details, see the Terms, available here.