Geely EX5's Electric Breakthrough: Orders Surpass 1,000 in Thailand

The Geely EX5's Impact on Thailand’s Electric Vehicle Market

Geely Auto’s recent delivery of the EX5 electric vehicle marks a significant milestone in the rapidly evolving Thai automotive market. With over 1,000 orders placed since its debut at the 41st Thailand International Motor Show, the EX5 has quickly established itself as a contender in Thailand’s competitive electric vehicle (EV) landscape. This surge in popularity reflects not just consumer confidence but also a strategic alignment with the nation's push towards eco-friendly transportation.

A Pioneering Delivery Ceremony

The grand delivery ceremony held in Bangkok on March 2, 2025, was not just a routine event; it was a celebration embodying Geely's commitment to the Thai market, coinciding with the 84th anniversary of its distributor, the Thonburi Group. The "double 84" theme served as a poignant reminder of the synergy between Geely’s innovative technology and the local market’s evolving needs. This celebratory event saw 84 users receiving their vehicles, effectively showcasing the brand's impressive growth trajectory.

Market Response: Enthusiasm and Trust

Customer interest in the EX5 has been robust, particularly among first-time electric vehicle buyers. Notably, around 80% of the new owners made their purchases without a test drive, indicating a strong trust in the brand and its product offerings. As one satisfied owner stated, “The EX5 meets all our expectations for a family car!” Such testimonials underscore the brand loyalty that Geely has cultivated as it seeks to disrupt the automotive landscape in Thailand.

Building a Robust Local Infrastructure

Understanding the importance of support and service, Geely plans to establish over 30 new showrooms and service centers in Thailand by the end of 2025. This commitment to expanding its service network signifies Geely's dedication to enhancing the user experience and solidifying its presence in the region. With regular monthly deliveries scheduled throughout the year, the brand aims to further reinforce its strategy of establishing a sustainable and connected customer ecosystem.

Geely's Global Strategy: Insights and Future Directions

Geely’s strategy goes beyond just selling cars. They are painting a broader vision of fostering a global community of users through innovative vehicles tailored to local markets. As the company operates under its mantra of "Making Refined Cars for Everyone," the EX5 serves as a significant step in advancing their globalization strategy. By capturing the essence of local demand, Geely aims to replicate its success across other emerging markets.

Empowering Dealerships Through Comprehensive Training

As the automotive landscape evolves, so too does the importance of training for dealerships and sales teams. With new players like Geely entering the market, there is an urgent need for auto salesman training programs that equip dealership staff with the skills to communicate effectively the value of electric vehicles to consumers. Enhancing car sales training can lead to more informed decision-making for customers, ultimately boosting sales and brand loyalty.

Conclusion: A Bright Future for Electric Vehicles in Thailand

The successful launch of the Geely EX5 is indicative of a bigger shift towards electric vehicles in Thailand, a trend that is likely to intensify as more consumers seek sustainable transportation options. For dealership owners and sales staff, this presents a golden opportunity to align their training with market demands, ensuring they can confidently guide consumers as they navigate the new landscape of electric mobility. With the right training and support, dealerships will not only enhance customer experiences but also solidify their position within an increasingly competitive marketplace.