
Recognizing Change-Makers in the Auto Industry
The automotive industry is at a pivotal moment. As it evolves, so does its leadership. The Women & Automotive: Profiles in Leadership program, launched by Cherokee Media Group in 2016, has continually spotlighted female leaders who drive innovation and progress in Canada’s automotive sector. This year, the program has unveiled its 2025 honorees, a testament to the growing presence of women in significant auto industry roles.
Meet the Trailblazers of 2025
This year's honorees encompass a diverse array of expertise, showcasing women who are not just participants but leaders reshaping the future of automotive commerce. Individuals like Darlene Barnim of the Canadian Remarketing Group and Kelsea Cooper of Autocorp.ai exemplify commitment and competence.
Here's the full list of this year's remarkable honorees:
- Darlene Barnim, Canadian Remarketing Group
- Kelsea Cooper, Autocorp.ai
- Tara Ferguson, ESC
- Anne French, Clutch
- Heather Gilligan, SmartAuction
- Madison Glew, AutoVerify
- Rosa Hoffmann, DecisioningIT
- Victoria Johnston, Sym-Tech Dealer Services
- Prerna Keshari, CarGurus
- Jessi Kessel, Beepzz
- Tina Lamb, EdenPark
- Sabina Martin, Geotab
- Jody McComb, RunBuggy
- Sonia Perugini, Driven Auto Group Inc.
- Lydia Provenzano, Copart
- Carolina Sinclair, iA Auto Finance
- Jessica So, OPENLANE
- Christina Taylor, Signal Technologies Inc.
- Cassandra Vassos, Sun Auto
- Cassandra Wasney, CDK Global
- Jenn Wasney, EDealer
- Tatiana Zeleni, OMVIC
The Impact of Leadership Diversity
Diversity in leadership, particularly gender diversity, has shown to foster innovation and improve organizational performance. According to a study from McKinsey, companies with increased gender diversity in leadership roles are 21% more likely to experience above-average profitability. Recognizing women leaders not only motivates emerging talent but also signals to the industry that inclusivity breeds success.
The Role of Recognitions and Leadership Forums
Events like Canada’s Used Car Week, where these honorees will be honored, play a crucial role in elevating the visibility of women within the industry. Recognition helps dismantle outdated stereotypes and provides emerging leaders with role models, showcasing the significant contributions that women make across the automotive landscape.
Looking Ahead: Future Trends to Watch
With the automotive industry rapidly transitioning toward electric vehicles and adopting new technologies, the leadership of women in these initiatives is crucial. Their perspectives can lead to creative solutions that address sustainability and technology integration challenges. This shift not only has the potential to reshape the industry but also to encourage more women to enter an arena that has historically been male-dominated.
Conclusion: Why This Matters
In recognizing the achievements of these 2025 honorees, we celebrate a pivotal movement towards an egalitarian automotive industry that thrives on diversity. Each of these women is paving the way for future generations, inspiring a new cohort of leaders to engage and innovate in the automotive sector.
As we move forward, it is imperative for dealerships and organizations to support initiatives that promote diversity, equity, and inclusion in leadership. With ongoing commitment and recognition, the automotive industry can cultivate an environment ripe for innovation and progress.
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