Add Row 
Add 
Add Row 
Add Element 
Peugeot’s Bold Step Towards Electric Mobility
Peugeot is taking a definitive stride in the electric vehicle market by expanding its warranty program to encompass all passenger cars, including its electric models like the E-Rifter and E-Traveller. As of May 1, 2025, the former Peugeot Allure Care program has been rebranded as Peugeot Care Warranty, offering comprehensive coverage of 8 years or 160,000 kilometers. This initiative is not merely a marketing strategy but rather a commitment by Peugeot to support and reassure customers as they transition towards 100% electric mobility.
Enhancing Customer Trust
According to recent statistics, 80% of Peugeot customers feel that the new warranty enhances their trust in electric vehicles. This sentiment reflects a growing need for assurances in a market segment often plagued with skepticism regarding the reliability and longevity of electric components. The warranty covers critical elements such as the electric motor, charger, and other essential mechanical components, providing peace of mind for prospective buyers.
Comprehensive Coverage for Electric Vehicles
The Peugeot Care Warranty doesn’t just stop at basic vehicle parts; it is coupled with an 8-year warranty on high-voltage batteries, positioning it as the most expansive warranty in Europe for electric vehicles. Not only does this reinforce the brand's confidence in their vehicles, but it also lays a foundation of trust with customers hesitant about adopting electric technology. With warranties automatically activated after maintenance services performed within the Peugeot network, customers can enter their electric journey with the assurance of comprehensive support.
What Sets Peugeot Apart
Peugeot’s extended warranty encompasses a broader range of models than many competitors, confirming its commitment to becoming a leader in the electric mobility sector. By offering a home charging Wall Box and access to nearly one million charging points across Europe through the Free2Move charging pass, Peugeot makes transitioning to an electric vehicle more practical and accessible for consumers.
Practical Insights for Dealership Owners
For dealership owners looking to capitalize on this shift, understanding the importance of educational resources tailored for their sales teams is crucial. Investing in auto salesman training and car sales training programs will empower sales staff to convey the benefits of the Peugeot Care Warranty effectively, enhancing customer confidence and driving sales for electric models.
Conclusion: Driving Towards a Sustainable Future
Peugeot's commitment to electric mobility through its Care Warranty program is a remarkable step forward for both the brand and its customers. By ensuring robust coverage and practical support, Peugeot is not just selling cars; they are facilitating a complete lifestyle shift towards sustainable transport. For dealerships, understanding and communicating these benefits will be crucial in navigating the evolving auto market.
Write A Comment