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Introducing Also: A Spin-off with a Vision
Rivian has taken a significant step in the electric vehicle (EV) industry by spinning off its micromobility division, launching a new entity named Also, Inc. This strategic move marks Rivian's commitment to addressing the transportation challenges of today and tomorrow through innovative small, lightweight vehicles. With Rivian retaining a crucial minority ownership stake and RJ Scaringe, the CEO of Rivian, at the helm of Also’s board, there’s a promise of collaboration and synergy between the two companies.
The Need for Micromobility
Micromobility has become a buzzword in urban planning and transportation discussions. As cities grow crowded, the demand for small, efficient vehicles to navigate urban landscapes is surging. Rivian identified this sweeping trend and has been developing technologies through a “stealth program” dedicated to creating sustainable solutions. Scaringe stated that “a range of vehicle types” is essential for the electrification of transportation. This new venture positions Also to feed into that need, catering to a market eager for efficient transport options.
Financial Backing and Future Prospects
The establishment of Also, Inc. is further buoyed by a solid financial foundation, thanks to a $105 million investment from Eclipse Ventures. This infusion of capital is a testament to the calculated potential investors see in the burgeoning micromobility sector. Rivian’s focus remains on innovation, as the company gears up for its R2 midsize SUV's expected launch in 2026, applying insights gained from its micromobility program.
The Innovation of a New Vehicle Category
What sets Also apart from other players in the micromobility field is Rivian's expansive experience in electric propulsion and smart technologies. Rivian’s research into software and electronics might play a pivotal role in developing products that not only meet consumer expectations but also redefine industry standards. Scaringe emphasized the excitement surrounding the innovations that will come out of Also, hinting at products that could reshape micromobility.
A Future-Ready Approach in an Evolving Market
The transportation landscape is shifting, and as concerns about climate change grow, the necessity for electric solutions becomes ever more critical. Rivian’s decision to spin off Also could be seen as a proactive measure to stay ahead in the competitive EV arena, where adaptation and innovation are key to survival and success. As advertising and consumer demand evolve, Also, with its unique position, could be a game-changer, providing concrete solutions to everyday mobility needs.
What This Means for Dealership Owners
For dealership owners and general managers focused on keeping abreast of innovation in auto sales and training, Rivian’s move indicates a shift toward specialized electric products. Understanding this market trend, dealerships can explore new training opportunities and adjust their inventory to include upcoming micromobility offerings. Keeping a finger on the pulse of emerging categories like these will be paramount for strategic planning and maximizing sales potential.
As Rivian embarks on this exciting venture with Also, the ripple effects on the automotive retail landscape hold significant implications. Whether it be new product training or understanding consumer demands, staying informed about such transitions is critical.
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