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Auto Dealers' Trainers' & Recruiters News
December 18.2024
2 Minutes Read

2025 Nissan Kicks Play Offers Value and Efficiency Amidst Modern Overhaul

Nissan Kicks Play logo with minimalist design and colors.

Nissan's Clever Strategy with the 2025 Kicks Play

Nissan has taken a fresh approach for 2025 by revitalizing the Kicks subcompact SUV. While the latest model boasts new design features, advanced technologies, and more room, Nissan hasn’t abandoned its older version. Instead, it's reintroducing it as the Kicks Play, a move set to appeal to budget-conscious buyers or those prioritizing fuel efficiency.

Why Choose the Kicks Play?

At a starting price of $22,910, the Kicks Play undercuts its modern counterpart by a modest $310. Although the discount is slim, the vehicle's impressive fuel efficiency of 33 mpg combined stands out. This version comes standard with a 122-hp four-cylinder engine and a front-wheel-drive system, offering a practical solution for those who value economical driving without sacrificing basic tech comforts like Apple CarPlay and Android Auto plugged into a 7.0-inch touchscreen display.

Historical Context and Background

Interestingly, this isn't a new tactic for Nissan. The brand previously maintained older models like the Rogue Select alongside newer iterations to cater to varied customer needs. This strategy has been emulated by other automakers such as Ram with their 1500 Classic, demonstrating a market trend towards offering legacy models to fill specific niches without introducing entirely new designs.

Emotional and Human Interest Angles

For dealership owners and GMs looking to tailor their inventories, the 2025 Nissan Kicks Play offers a compelling story of economic pragmatism paired with nostalgia. Many drivers may remain attached to the simplicity and reliability of older designs. Understanding customer preferences for tried-and-true vehicles could drive sales strategies and enhance customer satisfaction with familiar offerings.

Unique Benefits of Knowing This Information

Staying informed about Nissan's strategic choices helps dealership owners and auto industry professionals anticipate consumer trends, making informed decisions about what models to promote. This knowledge can optimize inventory selections and align sales tactics with customer desires, potentially leading to increased sales and customer satisfaction.

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