
Driving Towards a Sustainable Future with Electric Mobility
BorgWarner is making noteworthy strides in the realm of electric mobility technology, particularly for commercial vehicles (CVs), with a spotlight on its innovations at the upcoming Advanced Clean Transportation (ACT) Expo 2025. Scheduled to take place at the Anaheim Convention Center from April 28 to May 1, this year’s event will provide a crucial platform for industry players to showcase advancements that can reshape transportation.
One of the highlights will be BorgWarner's revolutionary iM-575 integrated inverter-motor drive module, specifically designed for Class 6 to 8 commercial vehicles. Featuring a unique combination of the High Voltage Hairpin motor and Cascadia Motion's 350 inverter, the iM-575 promises significantly enhanced efficiency with peak torque of 1,829 Nm and continuous power output of 412 kW at 750 Vdc. Joseph McHenry, General Manager of BorgWarner Portland, stated, "ACT Expo provides an outstanding platform to demonstrate our ability to partner with automakers on their journey to a cleaner, more energy-efficient fleet." This connection not only underscores the technological advancements but also emphasizes the collaborative efforts needed to achieve sustainability in the automotive sector.
The Importance of Innovative Solutions in the Commercial Vehicle Arena
BorgWarner is not only exhibiting its iM-575; the company will present a suite of electric mobility solutions. Their 9 AKM Battery System and various CV inverters and power modules will be showcased, along with thermal management technologies such as eHeaters and eCoolers. This diversified offering speaks to the growing needs within the commercial transportation industry for efficient and sustainable solutions that meet evolving environmental demands.
This shift towards electric commercial vehicles is becoming critical as municipalities and companies alike seek to reduce their carbon footprints. The adoption of electric systems leads to lower operational costs, improved regulatory compliance, and enhanced customer appeal due to the clean image associated with electric vehicles.
Real-World Impact: Training and Its Role in Adoption
For dealership owners and general managers attending the expo, understanding these innovations is only part of the equation. Effective training for sales teams is essential. Programs focused on car sales training and auto salesman training need to evolve to include a solid understanding of electric mobility technologies. A well-informed sales team can better explain the benefits of these technologies to potential buyers, address concerns regarding range and cost, and ultimately drive the conversation around electric vehicles.
Looking Ahead: Industry Trends and Predictions
The trajectory for electric commercial vehicles is anticipated to grow exponentially over the next decade, with innovations like BorgWarner’s technologies paving the way for a more sustainable future. As dealership owners and GMs focus on equipping their teams with the knowledge necessary to sell these new technologies, the importance of auto sales training takes center stage. Understanding the financial incentives available for adopting greener technologies can prove to be a compelling selling point.
Conclusion: Embrace the Future
BorgWarner's participation in the ACT Expo underscores important changes within the commercial vehicle sector leaning towards electric innovations. The collaborative nature of adopting these technologies—combined with effective training for dealership staff—will be crucial to ensuring that customers are well-informed and supportive of these advancements. For dealerships aiming to thrive, keeping abreast of such developments and integrating them into their sales approach will not only enhance customer relationships but can ensure long-term success in the rapidly evolving auto market.
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