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Add Element November 30.2024
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David Long Shares Leadership Learnings from 40 Years in the Auto Industry
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06.05.2025
New Vehicle Sales Begin to Level Off: What Dealerships Need to Know
Update Understanding the Cool Down in New-Vehicle Sales The new vehicle market is experiencing a notable transition as sales figures for May reveal a stabilization after a robust period. According to data from J.D. Power and GlobalData, total new-vehicle sales for the month are projected at 1,489,800 units, remaining flat compared to May 2024 after adjusting for selling days. Within this framework, retail sales see a modest uptick, suggesting that while consumer purchasing doesn’t indicate a steep decline, a cooling trend may be on the horizon. Consumer Response to Tariffs Influences Market Dynamics The intro of tariffs has been a significant element influencing new-vehicle sales. As reported, certain imports are expected to cost upwards of $4,275 more per vehicle due to these tariffs, prompting manufacturers to tread carefully when adjusting pricing strategies. The average retail transaction price for new vehicles has risen by $649 to $45,462, which is an increase of 1.4 percent from the previous year, but has dipped slightly from levels seen in April, indicating that consumer caution may be beginning to dictate market behaviors. Shifts in Purchasing Patterns Highlight Future Challenges Despite a positive year-over-year percentage increase in retail sales, the sales environment presents complexities. It's essential to consider the "pull-forward effect," as consumers rushed to make purchases in the first few months of the year, potentially skewing typical sales trajectories and foreshadowing potential struggles in the latter half of 2025. Thomas King from J.D. Power emphasizes the impact of this rush on future sales, pointing out that the payoff from these early transactions may hinder sales performance as the market normalizes. Comparative Trends in Vehicle Sales While the new-vehicle market in May shows signs of coherence with its previous performance, looking deeper reveals much about consumer sentiment. Sales data indicates that retail sales alone are on a slight rise, yet the broader economic forces, including tariffs and inflationary pressures, cast shadows on immediate prospects. Understanding these varying dynamics allows dealership owners and general managers to adapt strategies effectively. Strategies for Dealerships Moving Forward As challenges loom ahead, dealership owners must recalibrate their strategies to mitigate risks associated with fluctuating sales trends. Emphasizing customer education about the impact of tariffs and inflation on vehicle pricing can nurture trust and foster continued consumer interest. Additionally, incentivizing purchases through flexible financing options or enhanced trade-in values might encourage hesitant buyers to engage, helping to sustain sales momentum. Conclusion: Navigating Uncertain Waters to Find Success The new vehicle market's transition to a cooling phase presents a mix of opportunities and pitfalls. Dealership owners and GMs should refine their approaches to customer engagement and adapt to the evolving economic landscape. By aligning with consumer needs and providing compelling buying incentives, dealerships can position themselves for ongoing success even in a shifting market.
06.05.2025
Discover How Clean Motion is Shaping EV Sales at EVS38
Update Clean Motion to Showcase Innovative EV Solutions at EVS38 Clean Motion is set to reveal its energy-efficient delivery vehicle, EVIG, during the upcoming EVS38 (International Electric Vehicle Symposium & Exhibition) taking place in Gothenburg from June 15 to 18, 2025. This annual event, renowned as the global platform for electromobility, will mark its inaugural session in Sweden, bringing together over 10,000 industry leaders, researchers, and policymakers eager to explore the latest advancements in electric transportation. What Makes EVIG Stand Out in Urban Logistics? Designed with a focus on energy efficiency and minimal environmental impact, EVIG epitomizes the Swedish approach to sustainable urban mobility. Its impressive specifications and capabilities will not only capture attention but also address the increasing demand for zero-emission transport solutions in European cities. During the expo, attendees can interact with the EVIG and gain insights into Clean Motion's technological innovations aimed at navigating the complex landscape of environmental regulations. A Historic Event for Sweden's Mobility Sector EVS38 represents a significant milestone for Sweden’s automotive industry, particularly as the nation pushes towards greener transportation solutions. Christoffer Sveder, Clean Motion's Chief Commercial Officer, emphasizes the importance of the event, highlighting how it serves as a global stage for technology pioneers and investors to collaborate on accelerating the transition to electric mobility. Building Connections in a Zero-Emission Future Participants at the event will have the unique opportunity to forge connections with Clean Motion representatives, exploring potential business opportunities that align with the rising trend of zero-emission zones in urban environments. As European cities push for stricter environmental mandates, the insights gained at EVS38 could be invaluable for auto dealers looking to adapt their training and sales strategies to meet the evolving demands of eco-conscious consumers. Implications for Auto Dealerships: Getting Ahead of the Curve For dealership owners and GMs, understanding the move towards sustainable transportation solutions is crucial. With growing emphasis on environmental responsibility in vehicle sales, auto salesman training programs must adapt to incorporate knowledge on electric vehicles, enhancing the sales team's ability to engage with customers interested in sustainable options. Clean Motion's presence at EVS38 serves as a precursor for trends that may shape dealer training programs, enhancing their ability to meet consumer demand. Next Steps: How to Prepare for the Future of Mobility As the automotive landscape shifts towards electrification, it becomes vital for dealers to stay informed. Engaging with platforms that provide focused content on electric vehicles, such as DealerSuccessPlaybook.com, can empower sales teams with practical insights. Regular training can ensure that auto sales representatives understand not only the benefits of EVs but also how to communicate these advantages effectively to potential customers. With the EVS38 event just around the corner, staying attuned to its developments can prepare dealerships to seize opportunities in this evolving market.
06.04.2025
How Ads-Tec Energy’s Membership Transforms EV Training and Sales Strategies
Update Understanding the Impact of Ads-Tec Energy's Membership Ads-Tec Energy's recent entry into the Alabama Mobility and Power (AMP) Consortium marks a significant milestone for the future of electric vehicle (EV) technology in Alabama. As the state positions itself at the forefront of automotive innovation, the addition of a leader in ultra-fast charging and energy storage systems is expected to accelerate the development of next-generation mobility solutions. Why This Membership Matters for the Automotive Industry The AMP Consortium, established by notable partners including The University of Alabama and Mercedes-Benz, aims to foster innovation in EV technology and charging infrastructure. Ads-Tec Energy's involvement adds a wealth of expertise and enhances Alabama's standing as a critical player in the evolving transportation and energy sectors. This collaboration will likely lead to enriched auto salesman training and advances in car sales training focused on the latest technologies, providing dealership owners and general managers with the insights needed to thrive in a competitive market. Building a Sustainable Future Through Collaboration Jason Powers from Ads-Tec Energy expressed enthusiasm about collaborating with other consortium members to develop technologies that promote sustainable transport. The AMP Center serves as a hub for research, workforce development, and innovation in power systems, enabling stakeholders to share ideas and drive EV adoption more effectively. Through these cooperative efforts, stakeholding dealerships can access car sales training that emphasizes sustainability, integrating efficiency into their sales strategies. Bridging the Gap Between Education and Implementation With the flexibility to leverage the AMP Center for product testing and validation, Ads-Tec Energy is poised to make a meaningful impact on the local automotive landscape. The consortium's focus on education and training will empower local dealership owners and sales personnel to understand emerging technologies, including advanced charging techniques that are vital for customer engagement and satisfaction. Anticipated Benefits for Dealerships and Sales Personnel The integration of cutting-edge technology into auto sales training will not only prepare future sales teams to meet evolving consumer demands but will also enhance their confidence in selling EV products. The rapid growth of electric vehicles can shift the dynamics of the automotive market; thus, equipping sales staff with knowledge about the latest innovations is crucial for success and increases their ability to close sales. Contributing to the Regional Economy The AMP Consortium aims to stimulate economic development in Alabama by attracting investments and creating jobs through advancements in EV technology. Ads-Tec Energy's commitment to expanding its U.S. headquarters in Auburn signals confidence in Alabama as a significant player in the battery and charging landscape. This growth can inspire local dealerships to capitalize on economical trends in the EV sector by enhancing their sales training initiatives. In conclusion, Ads-Tec Energy’s membership in the AMP Consortium is not just a strategic alliance but a promising opportunity for innovation and growth within the automotive industry. As a dealership owner or general manager, staying informed on these developments can significantly impact your operational strategies and sales training programs, positioning your business for future success.
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Larry J. Feldman is a 30-year veteran of the auto industry, having been an award-winning Cadillac Salesperson, General Manager, and Dealer Principal. He has owned and operated Career Changers USA since 2012. Larry was also a keynote speaker at AGWS's 15th anniversary meeting, a leader in the auto warranty sector.
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