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Auto Dealers' Trainers' & Recruiters News
March 04.2025
2 Minutes Read

Volvo Trucks Dominates Electric Trucks Market in Europe and North America

Automotive World logo text in bold font.

Volvo Trucks: Leading the Electric Revolution

In a remarkable milestone for sustainable transport, Volvo Trucks has once again cemented its status as the segment leader for heavy electric trucks in Europe, marking the fifth consecutive year at the top. With a substantial market share of 47% in Europe as of the end of 2024, Volvo has also carved out a significant niche in North America, commanding more than 40% of the heavy electric truck market. With 1,970 electric trucks registered across key European markets—Germany, the Netherlands, Sweden, Norway, and Switzerland—Volvo's commitment to electrification is apparent.

Driving Towards Zero Emissions

According to Roger Alm, President of Volvo Trucks, the manufacturer is proud to be at the forefront of the shift towards zero-emission transport. "We have a very strong electric truck portfolio for regional, city, and construction transport," he stated, emphasizing the company’s commitment. As they prepare to launch an electric truck capable of covering up to 600 kilometers on a single charge, Volvo’s ambitions extend beyond mere sales; they are transforming the logistics landscape to ensure cleaner operations.

The Challenge Ahead: Infrastructure and Policy

Despite its leading position, Volvo acknowledges that significant hurdles remain for broader electric truck adoption. Currently, electric trucks constitute only 1.3% of the European truck market. To accelerate this transition, Alm calls for the establishment of 40,000 fast charging stations across Europe, as well as supportive economic policies to enhance the profitability of electric operations for transport companies.

A Rapidly Changing Landscape

The total operational fleet of Volvo’s electric trucks has accumulated over 140 million kilometers globally, demonstrating their increasing acceptance and performance efficiency. As transport companies invest in electric trucks, it is essential they have the backing of robust infrastructure and policies that facilitate widespread adoption.

Implications for Dealers and Fleet Operators

For dealership owners and general managers observing this trend, the implications are noteworthy. The shift towards electric vehicles is not merely a product of technological change but a comprehensive transformation in consumer expectations and regulatory environments. This shift signifies a potential growth market, where dealerships that invest in training their sales teams on the benefits and features of electric trucks can gain a competitive edge.

Conclusion: The Electric Future of Transport

The evolution of electric trucks is poised to redefine the transportation industry. As Volvo Trucks takes the lead, it is imperative for dealerships to adapt and evolve alongside this progress. Ensuring sales teams are well-trained in the nuances of electric vehicles will be vital to fostering customer trust and achieving sales success. With consumers increasingly seeking sustainable solutions, the proactive alignment of sales strategies with global trends in electrification could yield significant rewards.

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