Unlocking Growth: How RevOps Transforms Automotive Dealerships

Toyoda Gosei's New Horizontal Recycling Technology Revolutionizes Auto Parts Production

Update Revolutionizing Automotive Recycling: Toyoda Gosei Leads the Way In a significant step towards sustainability in the automotive industry, Toyoda Gosei Co., Ltd. has unveiled innovative horizontal recycling technology designed to transform high-quality plastic from end-of-life vehicles (ELVs) into valuable components for new cars. This groundbreaking initiative responds to the rising demand for recycled materials amidst stricter environmental regulations and represents a vital move toward fostering a circular economy. Addressing Industry Challenges in Plastic Recycling Historically, recycling waste plastic from vehicles posed a considerable challenge. Gaining performance comparable to new materials was often hindered by contaminants and quality issues, leading to practices like thermal recycling or downcycling—where the material is used for less demanding applications. Toyoda Gosei's new technology breaks this mold, enabling the production of recycled plastics that maintain high performance, even when composed of 50% ELV plastic (polypropylene). Collaboration for Quality Through strategic collaboration with Isono Co., Ltd., Toyoda Gosei ensures that the raw materials used in their recycling process meet stringent automotive quality standards. This joint effort emphasizes the importance of maintaining performance integrity in recycled materials, a necessity for interior vehicle components that require durability, such as glove boxes. Impact on CO2 Emissions One of the most significant advantages of this technology is its environmental impact. By incorporating recycled plastics in parts manufacturing, Toyoda Gosei estimates a potential CO2 reduction of approximately 40%, which varies with product size and application. This aligns seamlessly with the growing trend towards sustainability, encouraging automakers to shift towards greener practices. Future Directions in Automotive Material Use As part of its 2030 Business Plan, Toyoda Gosei is committed to expanding the range of products utilizing this recycled material. Starting with the Toyota Camry in 2024, the company plans to introduce recyclable components across various vehicle designs, paving the way toward broader implementations in the automotive industry. The Road Ahead: Industry Implications and Actions With the European Commission mandating recycled plastics in new vehicle production from 2031, Toyoda Gosei's advancements are timely and reflect a necessary evolution in the industry. Dealership owners and GMs can capitalize on this movement by exploring partnerships with manufacturers who prioritize sustainable practices. Understanding these advancements can also influence sales strategies, guiding consumers who are increasingly conscious of environmental impacts. The Importance of Training in Sustainable Practices As the automotive landscape shifts towards green technologies, car sales training will need to evolve. Educating sales teams about these sustainable materials can empower them to engage more effectively with environmentally-conscious consumers, improving customer relationships while driving sales. The focus should shift towards auto salesman training that includes knowledge about innovation and sustainability in automotive parts. Staying ahead of industry changes is crucial for long-term success. As Toyoda Gosei sets the stage for a greener automotive future, dealership owners and GMs are encouraged to seek out training resources that equip their teams with the knowledge to thrive in this evolving environment.