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Auto Dealers' Trainer & Recruiters News

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December 06.2024

2 Minutes Read

Unleashing CTV: A Game-Changer for Auto Dealership Advertising

The Rise of Connected TV in Auto Advertising

The landscape of auto advertising is rapidly evolving, with Connected TV (CTV) now at the forefront. In a recent webinar, MNTN’s Cary Tilds highlighted how CTV is revolutionizing the way dealerships reach high-intent audiences. With television as a marketing staple, the shift from traditional TV to CTV is giving dealerships unparalleled access to potential buyers, optimizing both reach and engagement.

Why CTV Outperforms Traditional Advertising

CTV has become the fastest-growing advertising channel, seeing a remarkable 15.7% annual growth. This surge owes much to CTV's ability to deliver precise, performance-driven outcomes. As dealerships seek effectiveness in their ad spend, CTV offers a nuanced approach by targeting specific viewer segments, ensuring that the message hits home with the right audience. MNTN's platform exemplifies this by blending the classic allure of TV with cutting-edge targeting capabilities, fine-tuned to enhance dealership foot traffic.

Future Predictions and Trends

Looking ahead, CTV's role in the auto advertising sector is set to expand. As audience behaviors shift further towards on-demand and streamed content, dealerships that leverage CTV stand to gain significant competitive advantages. The integration of data analytics with CTV enables advertisers to refine their strategies continually, making real-time adjustments that are tailored to viewer interactions and preferences. This adaptability prepares dealerships for upcoming industry changes, ensuring continued relevance and impact.

Unique Benefits of Understanding CTV

For dealership owners and GMs, understanding CTV provides distinct advantages. Embracing this platform not only optimizes advertising spend but also sharply increases the likelihood of attracting high-intent buyers. By mastering the nuanced strategies that CTV enables, dealerships can achieve measurable, tangible results, transforming viewer interest into showroom visits. This knowledge empowers auto leaders to make informed decisions, driving both sales and growth in a competitive market.

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Larry J. Feldman is a 30-year veteran of the auto industry, having been an award-winning Cadillac Salesperson, General Manager, and Dealer Principal. He has owned and operated Career Changers USA since 2012. Larry was also a keynote speaker at AGWS's 15th anniversary meeting, a leader in the auto warranty sector.

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Unleashing CTV: A Game-Changer for Auto Dealership Advertising

The Rise of Connected TV in Auto Advertising

Why CTV Outperforms Traditional Advertising

Future Predictions and Trends

Unique Benefits of Understanding CTV

COMPANY

(215) 407-5174

AVAILABLE FROM 8AM - 5PM

City, State

32 Tanyard Rd, Richboro, Pennsylvania, 18954, United States

ABOUT US

Terms of Service

Privacy Policy

Core Modal Title

32 Tanyard Rd, Richboro, Pennsylvania, 18954,
United States