Transforming Used-Car Leasing: A Necessity for Today’s Market
With many consumers grappling with rising grocery prices and high used-car costs, AmeriTrust Financial's new fintech platform offers a crucial solution. Traditionally, leasing accounted for a meager 3% of used-vehicle financing compared to 25% for new cars, mainly confined to Certified Pre-Owned (CPO) programs. AmeriTrust aims to level the playing field for dealerships nationwide, allowing them to lease virtually any make or model, thus addressing a vital gap in the automotive finance landscape.
Unpacking AmeriTrust’s Innovative Platform
Designed with efficiency in mind, AmeriTrust's platform provides a streamlined pathway for dealers. The innovative technology facilitates a dual-path decision-making process where dealers can compare loan and lease options simultaneously. This move not only enhances transparency but also helps customers grasp potential savings more quickly. As Jeff Morgan, CEO of AmeriTrust Financial, pointed out, stretching loan terms to accommodate monthly budgets increases negative equity risks; hence, leasing offers a viable alternative for financially prudent consumers.
How This Platform Benefits Dealers
The platform serves as much more than a credit decisioning tool. By integrating real-time inventory into their systems, it empowers dealers to provide accurate and instant payment scenarios for customers. This precision enables a more dynamic negotiation process, allowing sales staff to adjust terms seamlessly while clients are engaged at the desk. Moreover, the automation of contract paperwork reduces clerical errors, expediting the funding process and improving customer relations.
Expanding Financial Opportunities for All
AmeriTrust is not only targeting traditional buyers; the platform accommodates a broad spectrum of drivers—including subprime lessees—expanding its customer base considerably. Currently operational in 28 states, the company's ambitious plan to expand to all 50 states signals a commitment to improving access to leasing options across the country, which is especially crucial as affordability becomes a dominant concern.
Paving the Future of Used-Car Financing
The need for a reliable leasing option is evident. As traditional financing options struggle to adapt to consumer needs amidst economic shifts, AmeriTrust’s entry is a refreshing change that supports both dealers and consumers in navigating the complexities of vehicle financing more effectively. By dismantling the traditional barriers of used-car leasing, the company enables dealers to provide affordable and accessible solutions in a changing market.
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