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Auto Dealers' Trainer & Recruiters News

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January 09.2025

2 Minutes Read

Maximize Dealership Sales: Master Google Business Profile to Boost Visibility

Using Google Business Profile as a Sales Catalyst

In today's fast-paced automotive marketplace, staying ahead is about exploiting digital tools effectively. One such tool at the forefront is Google Business Profile (GBP), which can revolutionize how car dealerships connect with potential buyers. Astonishingly, 95% of car buyers turn to digital information before making a purchase, and a robust GBP can significantly enhance your dealership's online visibility. Dealerships with complete GBP listings see seven times the click-through rate compared to those with incomplete profiles, illustrating the immense potential this platform holds.

Optimizing Google Vehicle Listings for Your Dealership

Think of Google Vehicle Listings as your digital showroom, where prospective customers can browse your inventory seamlessly right from their searches. By showcasing essential vehicle details—like pricing, availability, and key features—you streamline the buying process, making it effortless for customers to reach out. It's not just about cars; adding information on services like financing and leasing elevates your listing, enhancing customer satisfaction while saving time through inventory and service detail automation.

Importance of Engaging with Reviews and Q&A

Building a trustworthy reputation online is pivotal. Engaging actively with your GBP's reviews and Q&A can solidify this trust. By thoughtfully responding to all reviews, whether glowing or critical, dealerships demonstrate commitment to exceptional customer service. The Q&A section allows for the addressing of frequent queries related to documentation, financing, or technical guidance, showcasing your dealership as a knowledgeable and customer-friendly entity.

Actionable Insights: Practical Tips for Dealerships

Practicality is key in making the most out of GBP. Regularly update your listings to reflect current inventory and services. Utilize customer reviews as feedback and a tool for improvement. Encourage satisfied customers to leave positive reviews to bolster your dealership's credibility and attractiveness.

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03.08.2025

Why the 2024 Jeep Wagoneer is the Ultimate Family SUV Experience

Update Exploring the Versatility of the 2024 Jeep Wagoneer The 2024 Jeep Wagoneer has made a name for itself as a premium choice in the large SUV market, earning respect for its spaciousness and capability. Designed for families on the go, this vehicle fits the bill for everything from airport pickups to weekend outings. Its luxury element, combined with extensive seating and cargo arrangements, ensures a compelling case for anyone searching for a family-friendly vehicle with style. The Vital Stats: Room for Everyone Boasting a three-row setup, the Wagoneer comfortably accommodates up to eight passengers. The notable twin-turbocharged inline-six engine delivers robust performance, pushing out an impressive 420 horsepower. These credentials mean that whether you're navigating busy city streets or embarking on long road trips, the Wagoneer is built to handle it all with ease. The model starts with an appealing base price of $63,595, climbing up to $88,190 depending on the features you choose. Luxury Meets Functionality: Inside the Wagoneer The interior of the 2024 Jeep Wagoneer is designed to provide family comfort as well as modern technological conveniences. The seating materials vary based on trim, with lower trims featuring practical materials while higher trims boast luxury options like nappa leather and premium audio systems. The standard 10.1-inch infotainment display keeps occupants entertained and informed, integrating vital features like Apple CarPlay and Android Auto. In addition, the generous cargo space ensures you won't have trouble packing for family outings, making it a perfect vehicle for those needing ample storage. Handling Roads with Ease Although it’s a sizable vehicle, the Wagoneer exhibits impressive handling characteristics for an SUV of its size. The eight-speed automatic transmission and multiple driving modes enhance the vehicle's adaptability to driving conditions, whether it’s city traffic or off-road adventures. Reviewers have noted that the Wagoneer maneuvers smoothly, instilling confidence in both new and experienced drivers alike. Fuel Economy: A Mixed Bag The Wagoneer offers an estimated 16 mpg in the city and 23 mpg on the highway for the all-wheel-drive model, which some may view as a downside given the massive vehicle size. However, the impressive fuel tank capacity ensures owners can enjoy longer trips without frequent refueling. For those in search of luxury, this balance between practicality and performance is often worth the gas expenditures. Safety Features: Keeping Families Secure The 2024 Jeep Wagoneer comes equipped with several standard safety features, including automated emergency braking and adaptive cruise control. Families particularly benefit from features aimed at reducing accidents during commutes or journeys. These proactive measures are crucial for family-oriented buyers who seek peace of mind when traveling with loved ones. Who Should Buy the Wagoneer? This SUV is ideal for families who need a vehicle that offers both comfort and space without sacrificing luxury or technology. The Wagoneer can serve as a gateway into the luxury SUV market, appealing to those who prioritize practical family usage and sophisticated styling. If buying mid-range luxury with robust performance is on your agenda, consider taking the Wagoneer for a spin. As the market continues to evolve, the 2024 Jeep Wagoneer stands out by prioritizing family needs while keeping luxury in the forefront. Those in the market for spacious yet refined SUVs will definitely want to consider this standout model.

03.02.2025

Reviving Classics: 1989 Toyota Corolla Coupe Is Today's Bring a Trailer Pick

Update The Hidden Gem of 1989: What Makes This Corolla SpecialThe spotlight shines brightly on a surprising entry from the past: the 1989 Toyota Corolla Coupe. Known more for its reliability than flair, this little coupe offers a nostalgia-fueled ride for car enthusiasts and potential buyers alike. Up for auction on Bring a Trailer, this Corolla, finished in striking gold, offers not just a trip down memory lane but a stylish, well-preserved vehicle reminiscent of a simpler automotive time.Reviving Forgotten Icons: The Appeal of Classic CarsIn today's market, classic cars like the Corolla are seeing a resurgence, captivating collectors and everyday enthusiasts. This Corolla features pop-up headlights and an impressive low mileage of 48,000 miles, making it a rare find for vintage automotive aficionados. As mentioned by Car and Driver, this model comes equipped with a 1.6-liter DOHC four-cylinder engine paired with a five-speed manual transmission, providing a blend of nostalgic driving experience and practical performance, bridging the gap between loved childhood memories and modern driving demands.Why Now Is the Perfect Time to Invest in Classic VehiclesThe increasing interest in classic cars presents various opportunities for collectors. Vehicles like the 1989 Corvette SR5 can not only serve as cherished investments but can also gain in value over time, especially when well-maintained. The allure of uniqueness in a world dominated by standardized vehicles is appealing, making classics like this Corolla a solid choice for both car shows and as a conversation starter at local cafes or events.Insights Into Market Trends: Classic Car AuctionsThe auction for this Corolla ends on March 5, exemplifying the growing trend of online car auctions that cater to dedicated enthusiasts. The current bid stands at an inviting $5,000, a price that, if competitive, might tempt bidders looking for a classic with potential appreciation. The excitement surrounding this vehicle emphasizes the daily importance of understanding market dynamics within the auto sales industry, particularly how online platforms are revolutionizing traditional buying and selling methods for classic cars.Strategies for Selling Classic Cars EffectivelyFor dealership owners and GMs, understanding how to effectively list and sell classic vehicles is key. Highlighting unique features, such as the low mileage and distinctive design seen in this Corolla, can lure in potential buyers. It's essential to present not just the specifications but also the emotional connection cars like this evoke. Storytelling in sales—sharing the history and charm of classic vehicles—can build rapport and entice buyers, allowing them to envision themselves behind the wheel, cruising with the windows down.Conclusion: Explore the World of Classic VehiclesAs we stand at the precipice of a nostalgic automotive revival, vehicles like the 1989 Toyota Corolla Coupe remind us of a time when style and practicality coexisted beautifully. For dealers and enthusiasts alike, understanding this market can unlock new opportunities for engagement and sales. Whether you’re hoping to capture the interest of vintage collectors or simply looking to connect over shared automotive memories, embracing the classic car community offers ample rewards.

02.13.2025

Navigating the Future of Connected Cars: Insights from EY Executives

Update The Future of Connected Cars: Insights from EY Executives The landscape of automotive technology is rapidly evolving, particularly with the emergence of connected cars that promise to enhance convenience and safety for users. However, with these advancements also comes a need to navigate the associated risks. In a recent podcast exploring these themes, executives from Ernst & Young (EY) discussed actionable strategies for dealerships and automotive businesses to embrace the future of connected vehicles while managing their inherent risks. Understanding the Risks of Connected Technology Connected vehicles are equipped with advanced technology that allows them to communicate with infrastructure and other devices. However, as highlighted by Dean Phillips, managing director at EY, the integration of this technology opens the door to new vulnerabilities, such as cybersecurity threats and data privacy concerns. The podcast emphasizes the importance of understanding these risks to ensure both dealer success and customer trust. Cybersecurity Measures to Mitigate Risks One significant concern raised during the podcast focused on the potential for cyber attacks. With the automotive industry's shift towards more software-integrated solutions, experts believe dealerships must prioritize cybersecurity as a critical component of their operational strategy. Gaurav Jani from EY points out that an increase in API attacks signifies a growing threat landscape, making security protocols not just advisable but essential. Practical Insights for Dealerships Addressing the complexities of connected cars, David Grossman, executive director of financial services risk consulting at EY, provided practical insights for dealership owners and general managers. He highlighted the value of collaboration across all segments of the automotive supply chain to develop a robust cybersecurity framework. This holistic approach helps build resilience against potential threats while maintaining customer confidence in automotive technological advancements. Preparing for the Future The conversation around connected cars is critical not only for understanding current trends but also for preparing for the future. As automotive technology continues to evolve, dealerships need to stay ahead by adopting a proactive stance on risk management. This includes investing in training for staff on the safe usage of new technologies and reassuring customers about data security. Final Thoughts The dialogue presented in this podcast offers a clear view of the exciting yet complex landscape surrounding connected cars. By focusing on managing risks through collaborative and informed strategies, dealerships can enhance their resilience and position themselves as trusted leaders in the evolving automotive market.

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Larry J. Feldman is a 30-year veteran of the auto industry, having been an award-winning Cadillac Salesperson, General Manager, and Dealer Principal. He has owned and operated Career Changers USA since 2012. Larry was also a keynote speaker at AGWS's 15th anniversary meeting, a leader in the auto warranty sector.

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Maximize Dealership Sales: Master Google Business Profile to Boost Visibility

Using Google Business Profile as a Sales Catalyst

Optimizing Google Vehicle Listings for Your Dealership

Importance of Engaging with Reviews and Q&A

Actionable Insights: Practical Tips for Dealerships

COMPANY

(215) 407-5174

AVAILABLE FROM 8AM - 5PM

City, State

32 Tanyard Rd, Richboro, Pennsylvania, 18954, United States

ABOUT US

Terms of Service

Privacy Policy

Core Modal Title

32 Tanyard Rd, Richboro, Pennsylvania, 18954,
United States