Mastering Customer Engagement: Insights from #DDCE2026 Leaders

Building California’s Automotive Technician Workforce: What Dealerships Need to Know

Update California's Push for a Robust Automotive Workforce The automotive industry is at a crucial juncture in California, where a partnership between the California New Car Dealers Association (CNCDA) Foundation and ASE Connects aims to bridge the gap between local dealerships and the education sector. With a critical shortage of technicians in California's automotive sector, the CNCDA Foundation's commitment to fostering connections between future technicians and dealerships will play a significant role in sustaining the industry. The Challenge of Workforce Shortages California dealerships are struggling to find qualified technicians to fill numerous open roles. The existing workforce primarily relies on aging technicians, and without an influx of young talent, the problem is set to worsen. Data shows that apprenticeship and internship programs have been instrumental in gently introducing high school students to the automotive trades, allowing them to gain experience while still in school. The CNCDA Foundation has been proactively developing pathways for these students, and the partnership with ASE Connects enhances these efforts. A Seamless Connection Through ASE Connects ASE Connects is not only a platform; it's a network that links shops, dealerships, instructors, and students. By offering free trial access until the end of 2026, it allows dealerships to test the waters and take a proactive stance in workforce development. Kim McPhaul, president of the CNCDA Foundation, asserts that creating relationships with students is key. "The more interactions we can create between dealerships and schools, the stronger the pipeline gets for everyone,” she explains. ASE Connects facilitates this connection, offering tools that allow dealers to interact with educational programs and identify emerging talent. The Bigger Picture: Building Futures This partnership's long-term vision is clear, aiming to redefine how the automotive workforce is cultivated in California. With ASE as a leading force in automotive service excellence, dealerships will benefit from a comprehensive understanding of the talent pool entering the industry. As emphasized by ASE's Jay Goninen, building a structured pathway for students into the automotive careers is essential for sustaining the industry's future and creating a skilled workforce desired by employers. Real Value for Dealerships For dealership owners and general managers, the practical implications of this initiative offer both immediate and long-lasting benefits. Access to ASE Connects not only enhances visibility into local educational programs but also equips dealerships with strategies to attract young talent effectively. By leveraging these connections, dealerships can position themselves as top employers within their communities, fostering a positive image and encouraging young people to pursue automotive careers. The Call to Action: Get Involved! As the automotive industry in California gears itself toward a brighter future, dealership owners are encouraged to engage actively with this initiative. With a growing demand for skilled technicians, becoming part of ASE Connects offers a vital opportunity to tap into upcoming talent. Whether by participating in internships, offering apprenticeships, or building relationships with local schools, taking action today can mitigate workforce shortages tomorrow. The future of California’s automotive industry depends on it!