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Auto Dealers' Trainer & Recruiters News

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December 17.2024

2 Minutes Read

IIHS Awards Highlight 19 Vehicles: Key Insights for Dealerships in 2024

The Diverse Landscape of IIHS Awards: A Dealership Perspective

As the 2024 calendar year concludes, dealership owners and general managers should take note of the latest batch of vehicles recognized by the Insurance Institute for Highway Safety (IIHS) with their Top Safety Pick and Top Safety Pick+ awards. A total of 19 vehicles from 11 different brands have been awarded, with 10 receiving the prestigious Top Safety Pick+ distinction, including models like the Ford Mustang Mach-E, Infiniti QX60, and the Subaru Forester. These accolades spotlight vehicles that meet stringent safety criteria, offering dealerships valuable selling points while engaging in car sales training and auto sales training activities.

Future Predictions and Trends

Looking forward, it’s clear that the focus on vehicle safety is not waning. As auto manufacturers continue to innovate, we can expect heightened safety features and technology to integrate seamlessly into newer models, making safety a cornerstone of customer conversations in the dealership environment. For dealerships, embracing these advancements can be a unique selling proposition that sets them apart, especially when effectively incorporated into auto sales training programs.

Unique Benefits of Understanding IIHS Recognition

For dealership owners, comprehending the significance of IIHS awards can directly influence their sales strategy and customer service approach. By leveraging these accolades, sales teams can effectively highlight the superior safety standards of award-winning models, thus enhancing customer trust and satisfaction. This, in turn, facilitates conversions and promotes brand loyalty, which are paramount for long-term business success.

Actionable Insights and Practical Tips

Dealerships can create tailored marketing campaigns focusing on the awarded models, utilizing safety scores as a key selling point. Furthermore, regular updates on the latest safety features during auto sales training sessions can empower sales teams with the knowledge to confidently share benefits with prospective buyers, contributing to well-informed purchase decisions.

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Larry J. Feldman is a 30-year veteran of the auto industry, having been an award-winning Cadillac Salesperson, General Manager, and Dealer Principal. He has owned and operated Career Changers USA since 2012. Larry was also a keynote speaker at AGWS's 15th anniversary meeting, a leader in the auto warranty sector.

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IIHS Awards Highlight 19 Vehicles: Key Insights for Dealerships in 2024

The Diverse Landscape of IIHS Awards: A Dealership Perspective

Future Predictions and Trends

Unique Benefits of Understanding IIHS Recognition

Actionable Insights and Practical Tips

COMPANY

(215) 407-5174

AVAILABLE FROM 8AM - 5PM

City, State

32 Tanyard Rd, Richboro, Pennsylvania, 18954, United States

ABOUT US

Terms of Service

Privacy Policy

Core Modal Title

32 Tanyard Rd, Richboro, Pennsylvania, 18954,
United States