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Ford and Lincoln Make Significant Strides in Vehicle Dependability
In a notable rise within the automotive industry, Ford has jumped 10 spots to claim the 13th position, while Lincoln has improved by six places to rank 19th in the 2025 J.D. Power U.S. Vehicle Dependability Study. This analysis is a comprehensive review conducted through the feedback of original owners of vehicles from the 2022 model year, now three years into ownership.
Focused Investments in Quality Assurance
According to Josh Halliburton, Ford's executive director of quality, the impressive movement in rankings comes as a direct result of the company’s heightened focus on quality. Ford's initiatives encompass tougher testing protocols and rigorous monitoring processes for newly constructed vehicles aimed at ensuring excellence before they leave the factory. Halliburton stated, "We believe these actions will result in better long-term ownership experiences for our customers, like we saw in this year’s Vehicle Dependability Study." This commitment is not only improving rankings but also fostering increased consumer confidence.
The Impact of Initial Quality on Long-term Satisfaction
Backing up the increasing dependability are insights from the J.D. Power 2024 U.S. Initial Quality Study, where Ford’s Bronco Sport led the pack in initial quality among small SUVs. Such accolades highlight Ford’s underlying strategy, which correlates initial quality with long-term customer satisfaction. When vehicles perform well immediately after purchase, it significantly influences how owners feel about their vehicles years down the road.
Comparative Insights: Ford and the Competition
The upward momentum of Ford and Lincoln positions them competitively against other brands in the automotive market. As they hone in on improving vehicle dependability and customer satisfaction, industry observers and dealership owners are taking note of how quality can equate to trust and loyalty among consumers.
Community Implications of Higher Dependability
For dealership owners and GMs, the implications of these findings go beyond just numbers. An increase in vehicle dependability can enhance customer retention rates and build a strong reputation for Ford and Lincoln service departments. When consumers experience fewer problems with their vehicles, it reduces the volume of warranty claims and service-related transactions, allowing dealerships to allocate resources better and ultimately improve their bottom line.
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