Empowering Women in Automotive: A New Era Begins
As the auto industry continues to evolve, the voices of women in the field are becoming increasingly important. At the upcoming Digital Dealer Conference and Expo 2026 (#DDCE2026), attendees will have the opportunity to hear from industry leaders Ellen Braaf and Jenna Smith, along with Scott Knupfer, during the engaging "Women In Dealerships Power Sessions." These sessions are designed to celebrate and support women in automotive, offering a unique space for sharing experiences and fostering networking opportunities.
Leading Change: Introducing the Power Sessions
The two consecutive sessions on Day 1 and Day 2 will focus on sharing personal stories and actionable insights aimed at challenging the status quo within the industry. On Day 1, Ellen Braaf and Jenna Smith will share their journeys, shedding light on the challenges faced by women and strategies for overcoming them. This candid sharing is an essential step toward building a supportive community that aims for equality within the workplace.
The Role of Networking for Career Growth
A significant focus of both sessions is the power of networking. Participants will learn how to lift each other up through shared support and allyship, which is critical for career advancement in such a historically male-dominated industry. Scott Knupfer will lead Day 2's discussion on how women can collectively shape the future of automotive. The emphasis will be on fostering professional connections that can lead to mentorship and further opportunities.
Notable Speakers Committed to Change
Ellen Braaf is not just a leading figure at Solera; she is a combat veteran and a cornerstone of the Women In Dealerships initiative. Her experience and commitment to elevating women's voices in the workplace set the tone for these empowering sessions. Jenna Smith, who brings years of experience in dealer solutions, will also contribute her insights on implementation excellence, customer experience, and leadership within her sphere. Scott Knupfer rounds out the discussions with his 20 years of expertise in sales and technology, focusing on dealer performance improvements.
Building a Stronger Dealership Community
The #DDCE2026 promises to leverage the potential of a more integrated dealership community by ensuring that every voice is heard. With the structure of the event this year, speakers have the opportunity to connect more meaningfully with the audience, allowing richer interactions that can lead to lasting professional relationships.
As the automotive industry moves forward, the importance of these discussions cannot be overstated. By participating in events focused on empowering underrepresented groups, dealership owners and general managers can gain insights into creating a more inclusive and effective workplace.
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