Cars.com Honors Exceptional Dealers for Car-Buying Excellence
Cars.com, a leading platform for car reviews and insights, has recognized the best dealerships across the nation with its annual Dealer of the Year Awards. Announced this year, these awards highlight dealers who excel in providing standout car-buying experiences based on consumer reviews and ratings submitted to Cars.com and its partner site DealerRater. With 16 million consumer reviews in its database, Cars.com used data from around 1.3 million reviews submitted last year to select the honorees.
The Importance of Consumer Reviews in Dealership Selection
Jamie Oldershaw, Cars.com’s Vice President of Customer Experience, emphasized the critical role of customer feedback in the car-buying journey. "More than 90% of early-stage car shoppers are undecided on which dealership to choose," he commented. For many potential buyers, reviews offer the social proof needed to decide which dealership can provide the best experience. The selection criteria for this year’s awards included average star ratings, total review volumes, and management response rates to feedback—equipping consumers with the necessary insights to make an informed choice.
Regional and National Winners Showcase Industry Standards
This year’s awards feature regional and national brand winners across multiple segments. The regional winners are:
- Mid-Atlantic: Mercedes-Benz of Edison, Edison, N.J.
- Midwest: Phillips Chevrolet, Frankfort, Ill.
- New England: White River Toyota, White River Junction, Vt.
- Plains: Reliable Lexus, Springfield, Mo.
- Rocky Mountain: Courtesy Acura, Littleton, Colo.
- Southeast: Honda of Concord, Concord, N.C.
- Southwest: D&M Leasing – Fort Worth, Fort Worth, Texas
- West: Lexus of Pleasanton, Pleasanton, Calif.
The national brand winners include top dealerships from various manufacturers such as Acura, Alfa Romeo, Audi, and many more—showing the competitive landscape and the excellence in service they provide.
Why Exceptional Service Matters in the Auto Industry
These awards underscore the significance of customer service in the automotive industry. Given the competitive nature of car sales, dealerships that prioritize customer satisfaction not only enhance their reputations but also drive sales through positive word-of-mouth and increased consumer trust. Today’s car buyers value transparency and responsive communication, and dealerships recognized this year have taken significant steps to ensure they meet these expectations.
A Call to Innovation: The Future of Dealership Experiences
As the automotive industry evolves, dealerships that adapt to changing consumer expectations will thrive. Embracing technology in review collection, social proof strategies, and customer interaction could provide further opportunities for excellence in service. Awards like those bestowed by Cars.com serve as essential benchmarks that inherently motivate dealers to continually improve their offerings.
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