Unlocking Customer Engagement: Insights from DDCE2026
In the ever-evolving automotive landscape, engaging customers effectively is paramount for dealerships aiming to thrive. Anna Wallace, Director of Partnership Enablement at Covideo, and Jessica Hammonds, Senior Product Marketer at CDK, are set to address this pressing need at the upcoming Digital Dealer Conference & Expo 2026 (#DDCE2026). Their session, titled "Stop Checking the Box: The Small Fixes That Make or Break Engagement," will take place on September 22 at 10:40 AM on the DealerTech Live Stage.
The Power of Small Fixes in Engagement
Wallace and Hammonds emphasize that while AI and automation are becoming essential tools in customer engagement, technology alone is insufficient. Successful dealerships are discovering that pairing these smart tools with well-established communication practices results in enhanced engagement and increased footfall in showrooms. The session is primed to deliver practical tactics that attendees can implement immediately—perfect for busy dealership owners and GMs who are looking to streamline their operations and foster deeper customer relationships.
Insights into Practical Tactics for Dealership Success
During their talk, the focus will be on crucial elements often overlooked in customer interactions: from optimizing email subject lines and SMS strategies to utilizing personalized video communications. Jessica Hammonds said, "What drives better customer connections are not just the tools we have, but how effectively we use them. This session will explore the essence of communication that resonates with today’s consumers.”
About the Speakers: Industry Leaders in Customer Engagement
Both Wallace and Hammonds bring a wealth of experience to their session. Anna Wallace has over 15 years in enterprise SaaS leadership and has significantly improved customer success strategies in the automotive sector. Her fresh approach integrates video technology into customer interactions, demonstrating its potential for impactful engagements.
Similarly, Jessica Hammonds supports dealerships navigating today’s operational challenges through CDK's innovative technology solutions, focusing on customer relationship management and artificial intelligence tools. Her experience coordinating nationwide dealer events also adds a layer of practical insight that attendees will find valuable.
The DDCE2026 Experience: A New Approach
#DDCE2026 is designed with attendees' needs in mind, offering a unique blend of solution provider access and high-impact sessions. Notably, the Expo Hall talks will no longer overlap, allowing participants to maximize their learning time. With a refreshed format that includes 60-minute Learning Labs and 45-minute sessions, attendees will benefit from hands-on experiences tailored to enhancing dealership performance.
This year's conference evolves the learning experience, moving away from lengthy 90-minute workshops to a more manageable format that preserves critical engagement. Attending this session could provide dealership leaders with the insights needed to drive customer interactions into new, productive territories.
Conclusion: Take Charge of Your Engagement Strategy
For dealership owners and GMs looking to sharpen their skills and drive meaningful changes in how they interact with customers, attending Wallace and Hammonds' session at DDCE2026 is a must. Engage in actionable discussions and discover how small adjustments can lead to significant improvements in customer engagement and business success. Seize the opportunity to refine your approach and leverage the insights that will shape the future of auto sales.
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