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CDK Global Strengthens Its Position with Key Dealer Renewals
In a significant move to solidify its standing in the automotive software industry, CDK Global has announced multi-year renewals with two prominent car dealership groups: Fred Beans Automotive Group and Tasca Automotive Group. Both groups will implement the CDK Dealership Xperience—an integrated platform that enhances the consumer-to-dealer transactional journey.
Fred Beans Automotive Group, family-owned with 30 dealerships across Pennsylvania and New Jersey, has partnered with CDK for nearly 13 years. CEO Fred Beans expressed confidence in CDK's solutions, underscoring a shared commitment to customer satisfaction and operational growth. “They incorporate our feedback into their products, help us scale our business, and deliver solutions that enhance our teams’ ability to sell and service vehicles effectively,” Beans stated.
The Value of Long-Term Partnerships in the Automotive Industry
The partnership between CDK and Tasca Automotive Group illustrates the value of nurturing long-term business relationships. Tasca, which operates 29 dealerships across multiple states, has relied on CDK for over 30 years, further enhancing customer relationship management at their dealerships. Bob Tasca III, the group's vice president, emphasized CDK’s shared values of honesty and integrity, stating that as consumer expectations evolve, CDK's investments in innovation are pivotal in maintaining their competitive edge.
CDK’s Recovery Post-Ransomware Attack
Following a ransomware attack that disrupted operations last summer, CDK’s swift renewal of agreements with six major North American dealership groups showcases its resilience in the face of adversity. The incident highlighted the necessity for robust cybersecurity measures within the automotive software sector, which CDK has begun addressing proactively. Thus, moving forward, customers can expect enhanced security alongside improved service.
Walser Furthers Growth with New Mitsubishi Franchise
In a parallel development, Walser Automotive Group has seized the opportunity to expand its operations by becoming the newest Mitsubishi dealership in Burnsville, Minnesota. This new venture is part of Mitsubishi Motors' Momentum 2030 initiative, which aims to enhance the brand's appeal through innovative vehicle launches and streamlined retail experiences.
Walser, with a rich history of 35 dealerships primarily focused in Minnesota and Kansas, aims to provide an effortless car-buying experience aligned with Mitsubishi's commitment to pioneering technology and superb customer service. CEO Andrew Walser declared, “Mitsubishi’s focus on innovation aligns perfectly with our dedication to delivering a seamless buying experience for our community.”
Mitsubishi's Expansion and Its Implications for Dealers
Mitsubishi's expansion efforts reflect a broader trend within the industry towards modernization and enhancing customer touchpoints. With multiple new dealer openings and renovations across its network, the brand aims to cultivate stronger relationships with customers through engaging and innovative dealership experiences. As dealerships undergo transformations in response to consumer preferences, the integration of technology in both marketing and sales processes becomes paramount.
Mark Chaffin, president and CEO of Mitsubishi Motors North America, noted the strong dealer interest in the brand since launching their newly revised business plan. As Mitsubishi aims to grow its U.S. footprint, partnerships with proactive dealers like Walser will be crucial in reaching new markets and fulfilling the brand’s objectives.
What This Means for Dealership Owners and GMs
The recent developments with CDK Global and Mitsubishi Motors underscore the importance of strategic partnerships in today’s automotive landscape. As dealership owners and general managers look to navigate an evolving marketplace, leveraging technology for improved customer engagement, operational efficiency, and cybersecurity can serve as critical differentiators. Fostering relationships with reliable partners like CDK and Mitsubishi can ensure ongoing success and resiliency in an increasingly competitive environment.
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