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Auto Dealers' Trainer & Recruiters News

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December 10.2024

2 Minutes Read

CDK Global Secures Major Partnerships with Leading Auto Dealerships

CDK Dealership Partnerships at Digital Dealer Conference

CDK Global Strengthens Partnerships with Prominent Dealership Groups

As 2024 draws to a close, CDK Global, a leader in automotive retail software solutions, has successfully solidified its position by extending service agreements with three of the largest dealership groups in the U.S.—Sonic Automotive, Inc., Greenway Automotive Group, and Holman Auto. These new multi-year agreements reflect CDK's commitment to providing robust and integrated software solutions, even following a significant ransomware attack earlier in the year.

Resilience Amidst Adversity: Overcoming Cyber Challenges

In June 2024, CDK faced a severe ransomware attack that brought dealership operations across the U.S. and Canada to a temporary halt. Despite this disruption, CDK acted swiftly, reportedly paying $25 million to restore operations. By early July, the company had reinstated service to most of its approximately 15,000 car dealerships. This resilience has undoubtedly contributed to securing their recent deals, showcasing their commitment to maintaining stable and efficient operations for their partners.

Enhancing Customer Experience: Holman's Modern Retail Strategy

The agreement with Holman Auto, effective from November 18, leverages the CDK Dealer Management System and the Dealership Xperience Modern Retail Suite. This suite of tools integrates the entire consumer-to-dealer buying journey into a cohesive transaction, enhancing customer satisfaction both online and at the dealership. Frank Carbone, executive vice president of retail automotive at Holman, emphasized the importance of this partnership, stating, "Extending our partnership with CDK is an essential investment for driving customer-focused sales experiences."

Future Trends and Predictions: The Road Ahead

These strategic partnerships highlight a broader industry trend towards digital integration and enhanced customer experiences in the automotive retail sector. As dealerships increasingly rely on technology to streamline operations and engage customers, we can expect CDK and similar providers to play pivotal roles in this digital transformation. These developments suggest a promising future for dealerships willing to embrace innovation and adapt to rapidly changing consumer expectations.

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Larry J. Feldman is a 30-year veteran of the auto industry, having been an award-winning Cadillac Salesperson, General Manager, and Dealer Principal. He has owned and operated Career Changers USA since 2012. Larry was also a keynote speaker at AGWS's 15th anniversary meeting, a leader in the auto warranty sector.

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CDK Global Secures Major Partnerships with Leading Auto Dealerships

CDK Global Strengthens Partnerships with Prominent Dealership Groups

Resilience Amidst Adversity: Overcoming Cyber Challenges

Enhancing Customer Experience: Holman's Modern Retail Strategy

Future Trends and Predictions: The Road Ahead

COMPANY

(215) 407-5174

AVAILABLE FROM 8AM - 5PM

City, State

32 Tanyard Rd, Richboro, Pennsylvania, 18954, United States

ABOUT US

Terms of Service

Privacy Policy

Core Modal Title

32 Tanyard Rd, Richboro, Pennsylvania, 18954,
United States