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January 07.2025

2 Minutes Read

BMW and Here Technologies Strengthen AI Mapping Partnership for Safer Driving

BMW's Enhanced Driving Experience with AI-Powered Maps

In an exciting development for the automotive industry, Here Technologies and the BMW Group have announced a reinforced partnership aimed at advancing the driving experience and road safety through innovative mapping technology. Here will supply BMW with a unified stack of both standard and high-definition maps, significantly enhancing the capabilities of advanced driver assistance systems (ADAS) and automated driving in BMW's latest vehicles. This collaboration underscores BMW's commitment to safety and innovation in its software-defined vehicle architecture.

The Role of UniMap in Smart Driving

Central to this collaboration is UniMap, Here's sophisticated AI-based mapping system. This cutting-edge technology integrates all map data—SD, ADAS, and HD—into a single, coherent digital representation of the world, essential for modern automotive applications. UniMap works seamlessly with vehicle sensors, providing continuously updated map data to enable a safer and more efficient driving experience. This partnership underscores the benefits of streamlined map technology in reducing development costs and accelerating market readiness for automakers like BMW.

Innovations for BMW's Future

Looking ahead, the integration of Here’s AI-powered mapping technology into BMW vehicles will prepare drivers for enhanced driving functions. Already implemented in BMW’s models, including the innovative 7 Series, these functions offer hands-free driving in specified conditions, marking a significant leap forward. By aligning with European regulatory standards and achieving top safety ratings, BMW sets a new benchmark in automotive control and driver confidence.

Unique Benefits for Dealership Success

Dealership owners and general managers can appreciate the implications of this partnership from a sales perspective. Increased road safety and more sophisticated, intelligent technology can serve as strong selling points in customer interactions. Additionally, by promoting BMW's cutting-edge safety and automation features, sales teams can differentiate themselves in a competitive market. For those involved in auto sales training, these advancements represent an opportunity to tailor sales discussions to highlight critical innovations and industry-leading safety standards.

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Larry J. Feldman is a 30-year veteran of the auto industry, having been an award-winning Cadillac Salesperson, General Manager, and Dealer Principal. He has owned and operated Career Changers USA since 2012. Larry was also a keynote speaker at AGWS's 15th anniversary meeting, a leader in the auto warranty sector.

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BMW and Here Technologies Strengthen AI Mapping Partnership for Safer Driving

BMW's Enhanced Driving Experience with AI-Powered Maps

The Role of UniMap in Smart Driving

Innovations for BMW's Future

Unique Benefits for Dealership Success

COMPANY

(215) 407-5174

AVAILABLE FROM 8AM - 5PM

City, State

32 Tanyard Rd, Richboro, Pennsylvania, 18954, United States

ABOUT US

Terms of Service

Privacy Policy

Core Modal Title

32 Tanyard Rd, Richboro, Pennsylvania, 18954,
United States