America’s Group Promotes New VPs and Prepares for Rock & Roll Auction

America's Group Expands Leadership Team with Strategic Promotions

In a strategic move to enhance its operational effectiveness, America’s Group, the parent company of America’s Auto Auction and AXLE Funding, has promoted two key figures within its leadership team: Melissa Miller and Summer Ernsberger. These new vice presidents are tasked with innovating and aligning marketing and customer experience strategies across the company’s extensive network of 47 auctions nationwide.

Strengthening Customer Engagement: The Vision of New VPs

Melissa Miller, now the Vice President of Marketing, is recognized for her robust background in the auto auction sector, with over 27 years at America’s Auto Auction Kansas City. Her new role is a continuation of her journey within the company, leveraging her previous experience to focus on creating deeper brand connections with customers. Miller noted, “Marketing isn’t just about visibility. It’s about connection, and I look forward to enhancing our marketing strategies to deepen those connections with buyers and sellers across the country.”

On the other hand, Summer Ernsberger, in her role as Vice President of Customer Experience, brings almost 20 years of experience, including a decade in vice president roles at ADESA/KAR Global. Her appointment reflects the company’s commitment to enhancing client interactions through a data-driven, customer-centric approach. “I am eager to build on our customer service initiatives and continue to raise the bar on the customer experience we provide,” Ernsberger expressed.

Significance of Leadership Changes in the Auto Auction Arena

This leadership reshuffle comes at a crucial time as America’s Group continues its rapid expansion, highlighted by the recent acquisition of six auctions within this year alone. The company’s chief revenue officer, Jason Ferreri, commended the promotions as a testament to the talent and dedication both women bring to the table, emphasizing their role in the ongoing growth of America’s Auto Auction. “Their impact is already driving meaningful results across our teams, operations and customer experience,” Ferreri stated. This focus on internal talent advancement showcases the company’s commitment to fostering a vibrant work culture and promoting from within.

Rock & Roll Returns: Sammy Hagar Headlines Special Auction Event

In a celebration of its longstanding traditions, America’s Group is also gearing up for its much-anticipated 30th annual Rock & Roll Sale, featuring rock legend Sammy Hagar. This event, taking place on July 16-17 at DAA Northwest in Spokane, Washington, is expected to draw significant crowds, demonstrating the fusion of entertainment and business within the auto auction industry. With approximately 3,000 units available for auction, the event signifies a unique opportunity for dealers and industry leaders to engage, network, and enjoy live music, making it more than just a business transaction.

Looking Ahead: Trends and Insights for Auto Auction Professionals

The growing integration of entertainment into business events like the Rock & Roll Sale reflects a broader trend within the automotive sales industry, where engagement and customer experience are paramount. As events shift to cater more towards creating memorable experiences for attendees, it emphasizes the importance of strategic marketing and excellent customer service.

As America’s Group demonstrates through these strategic appointments and engaging events, the future of the auto auction sector lies in effectively meeting customer needs and embracing innovation to drive sales and enhance client satisfaction.